The website launch checklist: 50 things to check before you go live
Fifty checks across content, SEO, speed, tracking, Canadian privacy and anti-spam rules, accessibility and security, plus an hour-by-hour launch-day plan.
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Notes on building better websites.
Practical thinking on speed, design, and getting found, written by the team that builds the sites.
Strategy
Local SEO
How to get more Google reviews (without breaking the rules)
Most happy customers will leave a review if you ask at the right moment. Here are the scripts, timing and reply templates, plus the rules you must not break.
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AI SEO for small business: how to show up in AI search
Google AI Overviews, AI Mode and ChatGPT now answer questions before anyone clicks. Here's what the data says and what a small business should actually do.
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How to write website copy that turns visitors into customers
People scan, they do not read. Here is how to write headlines, service pages and calls to action that get a busy customer to pick up the phone.
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Service area pages: how to rank in Airdrie, Cochrane, Okotoks and beyond
Your Google pin cannot reach every town you serve, but your website can. Here is how to build service area pages that rank and stay on the right side of Google.
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Website security for small businesses: how sites get hacked and how to stop it
Most small business sites are not hacked by someone targeting them. They are hit by automated attacks on outdated plugins. Here is how it happens and how to stop it.
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Website hosting for small businesses: what you actually need
Hosting is the least exciting part of a website and one of the most important. Here is how to choose the right type, read the uptime fine print, and avoid the traps.
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Website accessibility in Canada: a practical small business guide
What the law actually says in Canada and Alberta, what WCAG 2.2 AA asks for in plain words, and the 10 accessibility fixes that cover most real-world problems.
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Mobile friendly website design: why phone visitors matter most
Google ranks the mobile version of your site, and phones bring close to half of Canadian web traffic. Here is how to design for the screen that matters most.
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Core Web Vitals explained for business owners
LCP, INP and CLS sound like jargon, but each one maps to something your customers feel. Here is what they mean, what good looks like, and what to fix.
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Law firm website design: building trust before the first consultation
People with a legal problem search before they call. Here's how to design a law firm website that earns trust and respects Alberta's marketing rules.
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Dental website design: what new patients look for before they book
New patients compare clinics online before they ever call. Here's what your dental website needs to answer, from booking and billing to CDCP and accessibility.
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Website design for contractors and trades: what wins jobs
Homeowners vet contractors online before they pick up the phone. Here's what a trades website needs to turn that check into a booked job.
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Google Business Profile optimization: the complete guide
Every Google Business Profile field explained, the rules that get listings suspended, and a 20-minute weekly routine that keeps your profile working.
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How to redesign your website without losing your Google rankings
A new site should bring more leads, not fewer. Here is the inventory, redirect map and launch checklist we use to protect rankings through a redesign.
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How to choose a web design company in Calgary
Twelve questions to ask, a scorecard to compare proposals, and the ownership and hosting traps to avoid when hiring a Calgary web designer.
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Why is my website slow? What it costs and how to fix it
A slow website rarely breaks loudly. It just leaks calls and form fills. Here is what the research says, how to test your site, and what to fix first.
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Homepage best practices: the anatomy of a page that converts
A section-by-section breakdown of the homepage that turns visitors into calls, with the question each section must answer and the attention data behind it.
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How to rank higher on Google Maps in 2026
Google ranks local results on relevance, distance and prominence. Here is how each one works, what you can control, and a map pack strategy that holds up in 2026.
Read articleMaintenance
The maintenance habits that keep a site fast and secure
Websites do not stay fast and safe on their own. Here is the weekly, monthly, quarterly and yearly checklist we use, and what skipping it really costs.
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WordPress or custom-coded: which is right for your business?
WordPress runs 40% of the web, but that doesn't make it right for every business. Here are the honest trade-offs and a simple way to choose.
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How much does a website cost in Canada in 2026?
Real 2026 price tiers in CAD, the ongoing costs nobody puts on the quote, and how to tell a fair website proposal from one that will cost you twice.
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Contact form best practices: why yours isn't converting and how to fix it
Too many fields, clumsy mobile inputs and spam filters that scare people off. Here is why contact forms lose leads, with a 12-point fix list.
Read articleDesign
Eight homepage layout examples that still convert in 2026
Split hero, Z-pattern, service grid, map-led local and four more. Eight homepage layouts that still work, and how to pick the right one for your business.
Read articleLocal SEO
The local SEO checklist for service businesses
38 local SEO tasks grouped by area, each with a priority and a time estimate, plus a 90-day roadmap you can follow without hiring anyone.
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