How to redesign your website without losing your Google rankings
A new site should bring more leads, not fewer. Here is the inventory, redirect map and launch checklist we use to protect rankings through a redesign.
Read articleWebsite Redesign
Website redesign that keeps your rankings.
We redesign aging, slow, or underperforming websites for Calgary businesses, rebuilding them fast, clear, and modern while protecting the search rankings you’ve spent years earning.
A dated site quietly costs you every day.
Slow load times, a look stuck a decade ago, and a layout that buries your best selling points. Visitors judge in seconds and leave. We rebuild from the ground up around your goals, so the new site is faster, clearer, and easier to grow, without throwing away the rankings and content that already work.
- 0Rankings lost, every URL redirect-mapped
- 2×Typical load-speed gain after rebuild
- 3 to 5Weeks for a typical redesign
- 100%Rebuilt custom, never a theme swap
What’s included
A rebuild, done the right way.
More than a fresh coat of paint. A strategic rebuild that keeps what’s working and fixes what isn’t.
SEO-safe migration
Every URL audited and 301-mapped, so you keep the rankings, traffic, and authority you’ve earned.
Content & UX audit
We review what’s converting and what isn’t, then restructure around the paths that actually drive leads.
Modern, on-brand design
A current, distinctive look that reflects where your business is now. Custom, never a template.
Faster, cleaner build
A clean, performance-tuned build on the platform that fits, so the new site loads in a fraction of the old one’s time.
Rebuilt for every device
Reworked mobile-first so it looks and works right on every screen, not just desktop.
Easy to manage yourself
Moved onto a clean CMS you can actually update, with a full walkthrough at handoff.
Deliverables
What you get from the rebuild.
A modern site that beats the old one on every metric that matters, plus a clean handoff you can build on.
- A fully rebuilt, custom website
- Full 301 redirect map, no lost SEO
- Migrated & restructured content
- Modern, mobile-first responsive design
- Core Web Vitals & performance tuning
- Editable CMS + handoff walkthrough
- Analytics & tracking carried over
- Post-launch support window
Clear PixelQuote
Website Redesign
From
$2,000
CAD, one-time project
- Fixed price, quoted up front
- No templates, ever
- Calgary-based team
Thank you for shopping local ■
How we work
A clear process. No surprises.
You always know what’s happening, what’s next, and when it ships. That clarity is the whole point of the name.
- 01
Discover Understand
We dig into your goals, audience, and competitors before a single pixel is drawn.
- 02
Design Shape
Strategy becomes wireframes, then high-fidelity design you can react to early and often.
- 03
Build Engineer
Fast, clean, accessible, and built to scale, on the platform that fits.
- 04
Grow Launch & care
We ship, measure, and keep improving, with hosting, SEO, and maintenance handled.
Website Redesign FAQ
Redesign questions, answered.
The things clients ask most before rebuilding an existing site. Don’t see yours? Reach out. We answer every email ourselves.
info@clearpixelweb.com01Will a redesign hurt my Google rankings?
Not when it’s done properly. We audit every existing URL and set up 301 redirects to the new pages, preserve your metadata and content structure, and keep the pages that already rank. Handled right, a redesign usually improves rankings, because the new site is faster and better organized.
02Can you keep my existing content and images?
Absolutely. We migrate the content and assets worth keeping, rewrite or restructure what’s underperforming, and leave the clutter behind. You decide what stays.
03Do I need a full redesign or just a refresh?
It depends. If the bones are solid and it’s mainly the look that’s dated, a lighter refresh may be enough. If it’s slow, hard to edit, or built on an aging platform, a rebuild pays off fast. We’ll tell you honestly which one you actually need.
04Will my site be down during the redesign?
No. We build the new site in a separate staging environment and only switch it live once you’ve approved everything, so your current site keeps running right up to launch day.
05Can you move my site to a different platform?
Yes. Whether you’re on Wix, Squarespace, an old WordPress theme, or something custom, we can migrate you to a clean, fast setup you fully own and can edit yourself.
06How long does a redesign take?
Most redesigns ship in three to five weeks, depending on the number of pages and how much content needs restructuring. You’ll have a firm timeline before we start.
Related guides
Go deeper on website redesign.
Strategy
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Read articleMore services
One team for everything else, too.
Web Design & Development
Fast, clean sites that convert, on any platform.
Learn moreSEO & Local Visibility
Get found in the markets you actually serve.
Learn moreWebsite Maintenance
Current, secure, and online. Handled for you.
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Fast, secure hosting. No servers to babysit.
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Down, hacked, or broken? Back up, fast.
Learn moreLet’s talk
Book a free 15‑minute call.
Tell us about the project. We’ll map out scope, timeline, and a fixed price. No pressure, no obligation.