NUMI Renovations, rebuilt around the transformation.
A Calgary renovation company since 2006, with a website that showed none of its work. We rebuilt it in WordPress around what homeowners want to see first: the transformation, the process and a clear way to book.
Before screenshots: the old homepage as archived by the Internet Archive in June 2026.
What wasn’t working
- A text-only first screen: a brown block, a slogan and a phone number, with no photo of a single renovation.
- A page title of just “NUMI Renovations”, so Google had no hint of the services or the city.
- No booking button anywhere on the first screen. The only next step was to call.
- Nine services tucked into a menu on a website builder template with little room to grow.
What we changed
- The transformation, up front
A short video turns a dated room into a finished kitchen behind one line: “Your home, transformed.”
- Two clear next steps
Book a Consultation and See Our Renovations in the hero, with the phone number in the header.
- Promises before the pitch
Fixed scope, one point of contact and built for Calgary, right under the hero.
- All nine services, visible
Every service on the homepage, each linking to its own page.
- The NUMI Method
A four-step process (Listen, Design, Build, Stand Behind) that answers “what happens next?”
- Search foundations
A title with the services and Calgary, structured data, an FAQ hub, and every old address redirected to its new page.
What changed, line by line.
| Item | Before | After |
|---|---|---|
| Platform | GoDaddy Website Builder | WordPress with Elementor |
| Page title | NUMI Renovations | NUMI Renovations | Calgary Kitchens, Bathrooms, Basements and Additions |
| Homepage headline | Bringing Excellence to Calgary | Your home, transformed. |
| First screen | A phone number | Book a Consultation, See Our Renovations and the phone in the header |
| Homepage content | About 480 words | About 1,290 words |
| Pages | 9 service pages and Contact | 9 service pages, About, FAQ and Contact |
| Structured data | None | Organization and FAQ |
| Old addresses | 10 page addresses | Every one redirected to its new page |
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